The framework is based on the MVC pattern and is OOP driven. It has a complete library for building robust web applications and brings great ideas from other frameworks/programming languages.
For convenience, the Optimuz Frameworks comes bundled with some common libraries and tools to turn the developer's life easier. For instance you can check Propel and CssMinify/JsMinify.
...We had just such a problem and needed a way to keep senior technical staff and business users awake during a presentation. We searched for something suitable - we knew that editing XML in SOAP UI would not work well - in the end we created our own demonstration framework - this is the result.