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Metarank is a service that can personalize any type of content: product listings, articles, recommendations and search results in 3 easy steps with a few lines of code. It’s often considered "too risky" to spend 6+ months on an in-house moonshot project to reinvent the wheel without an experienced team and no existing open-source tools. Metarank makes it easy not only for Amazon to do personalization but for everyone else.