Automation has become a must-have for businesses looking to scale quickly. But the path to automation can be daunting with complicated interfaces that often require significant IT input, can have slow implementation processes, and may incur high costs. Enter Wrk—the World’s First Delivery Platform designed to tackle the issue of scaling your business processes head on.
Co-Founder of Wrk
Wrk specializes in automating processes for organizations in every industry and across all departments. This means creating fully-customizable Wrkflows that tackle everything from lead management and client outreach to customer onboarding and engagement, and much more besides. The result of which has seen Wrk’s clients enhance their revenue streams, reduce internal inefficiencies, and ensure their customer experience scores are as high as possible. But how did it all start?
After experiencing the challenges of high growth with previous companies, Mohannad El Barachi (Mo to his friends) co-founded Montreal-based Wrk in 2019 with business partner and COO David Li. Having successfully led his previous organization, SweetIQ, to 4 consecutive years of +300% revenue growth, reaching over 100,000 clients and an eventual acquisition, El Barachi was ready for a new challenge. He realized there was a need for a platform that eliminates the traditional barriers to automation adoption, and empowers organizations to unlock truly scalable growth.
Read on to learn more about Wrk in this Q&A session with Mo!
What inspired you to create the Wrk platform?
We created Wrk to empower your teams to get the most out of their business processes without extra cost or expertise. We decided that the best way to do this was by tooling business leaders with an automation platform that grew as their organization did. In 2020 the transition to automation-adoption sped up exponentially as the world around us changed. However, we found many business operators didn’t know where to start. The jargon was overly complicated, the costs were often very high, and the implementation processes were really rigid. We wanted to provide a fast and accessible solution to help more organizations feel the benefits of automation without any of the headaches.
Why do you think there has been such demand for a product like Wrk?
Antiquated systems, disparate data, and manual processes create gaps and bottlenecks that stand between business leaders and a smooth scaling process—Wrk was built to right this wrong. By combining API integrations, RPA solutions, cutting-edge bots, and skilled human workers into a single, easy-to-use platform, we have been able to tackle traditionally un automatable processes for growing organizations.
How does it work?
Our Delivery Platform is powered by Hybrid Automation, which combines the best automation technology on the market to help growing organizations deliver their work quickly and effectively, without leaving any gaps. Our platform offers pre-built, pre-configured Wrk Actions (think of them as single, indivisible steps in one of your real-world business processes) which
dynamically leverage the right technology for the job while guaranteeing price, speed, and efficiency. By connecting these powerful Wrk Actions together, our tool allows you to build fully customizable Wrkflows that mimic your most critical processes.
More cost-effective than RPA yet substantially more powerful than Zapier and other integration platforms, we quickly realized automation wasn’t about erasing the role of the human in your internal processes, instead, it was about optimizing it. That is why we created an on-demand, 24/7 community of (real) skilled people to help maximize the “cognitive piece” of automating tasks—trained workers who can complete individual steps within a larger Wrkflow that may require humans-in-the-loop to enable truly A to Z automation.
Who is your target audience?
The mid-market is severely underserved when it comes to powerful, sophisticated, yet affordable automation solutions. Our platform has been designed to cater to the needs of growing organizations that have started to establish repetitive processes and are reaching the ceiling of what they can accomplish with their existing resources. We are specifically building for business operators across all major departments who are tasked with optimizing their internal resources, increasing their outputs, and unlocking scalability for their business-critical operations. Our goal is to remove the dependance on IT teams and instead empower those closest to the challenge—enabling teams to inject automation across their processes and focus more of their time on high-value work.
How can Wrk make your team more efficient?
By using Wrk, you can empower your team to focus on the high-impact tasks that add bigger value to your business. With our Hybrid Automation Delivery Platform you have the ability to customize a business process that can operate without any interruptions. This will alleviate the burden of incurring extra costs as you scale your business and ensure your team has the opportunity to focus on the tasks that matter most and get their creative juices flowing.
What business challenges does your platform focus on?
For many, the path to automation isn’t a question of ‘will we?’, but more ‘how will we?’. Unfortunately, this path can often be confusing, time consuming, and costly. We aim to equip you with industry-best automation technology, packaged and ready to deliver your work at scale in simple-to-understand and consume, pre-configured Wrk Actions.
Many of our automated Wrkflows are dedicated to streamlining the customer journey, including List Generation, List Enrichment, and Lead Prioritization, which helps sales teams keep their CRM’s full and up-to-date with everything they need to close more deals, and significantly cut back on time spent sourcing information and digging through their pipeline. Other common Wrkflows span Deal Management, Client Onboarding, Inventory Management, and Reporting – all with the goal of empowering your teams to focus on what matters most: catering to your client’s needs without having to worry about repetitive tasks like scheduling meetings and updating spreadsheets.
All in all, our platform can drastically reduce cost-per-acquisition (CPA), shorten your sales cycle, and help your team deliver a personalized, on-brand, and omnichannel buyer experience—and that’s just for sales. The agnostic nature of our platform means that it can add just as much value to any of your teams, from marketing and customer operations to finance and HR.
What sets you apart from your competitors?
The short answer is that we differentiate ourselves through innovation. When we looked at the options available in the market to scale a process, they came down to: Outsourcing to humans, which is more costly, subjective, and prone to error; iPaaS tools (Integration Platform as a Service) , which are reliant on restrictive public APIs; and RPA solutions (Robotic Process Automation), which are highly technical and require internal expertise.
Instead, we decided to build a product that combined the best of each of these technologies without limiting our platform to just one approach, and compliment it all with fully-integrated human contributions. Finally, we made the ultimate goal delivery. You provide the platform with plain and simple business requirements, and it delivers your work at scale, period.
To learn more about how Wrk can fuel your journey to automation, reach out to us today.
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