You know that building a network can result in a product moving fast through consumer hands. Putting a sales network in place is now easier with the help of cloud ERPs. If you know the benefits of a self-motivated sales network, then it’s time to respect what networking achieves through a cloud. What your network once did at doors and malls can now be done in digital environments.
Our guest today is here to tell you; we’re going to hear why choosing the right marketing software will surely scale your business plan. Here is MLM Software’s CPO Gregory Kabitsky.
Q: Greg, why should businesses still hold to multilevel marketing?
A: With over 100 years of success, multilevel marketing continues to set standards for modern retail. Trust is becoming a major component within the lives of common consumers. The MLM approach empowers the public with an option that enables them to buy from people they know. It’s no surprise that lifestyle, health and nutrition make up a large part of MLM products. People want wholesome goods sold by people they feel a connection with. My work is to help MLM businesses make sense out of the potentials of MLM in a cloud.
Q: Is IT important enough to worry about in regards to MLM marketing?
A: Information technology is crucial. A wrong software solution and your MLM business simply won’t work. It’s best to think in terms of market share when measuring the relevance of MLM and why IT now matters. The multilevel-marketing industry is nearing $200 billion in yearly revenue. Not only are the ways we buy things changing with such financial influence, but the stats behind MLM grow exponentially as sales networks now use IT software to process data through.
The competitive grounds MLM brands grow on pushes us to think about how we can compete on the basis of data processing.
Q: Wait, is MLM marketing competitive enough for e-commerce also?
A: The innovation in MLM products lays a foundation for what’s called direct sales.
In an MLM business, the product, in most cases, can sell itself. This is because network marketing looks at the weaknesses of modern retail and improves them. Your MLM business is going to take advantage of cloud computing where common retailers can’t. This calls for modern software to calculate commissions and to provide your network with the right tools that boost its performance.
Q: Is cloud computing producing better performance in MLM marketing?
A: Businesses can only expand their MLM networks by giving people incentives to sell goods. Here is where “the” concept of a compensation plan can hurt them. With us, your distributors and their downlines have access to software that assigns roles and product sells. Your distributors receive performance reports. Custom software solutions, based on enterprise-class platforms such as ours, scale and improve your market performance.
Q: What challenge does an MLM business face when organizing compensation?
A: The challenge is in keeping track of the right data points without demoting someone who actually deserves to be promoted. Since compensation is directly related to sales performance, mathematical principals have to be used to track exactly what a network is worth and how well they’re performing. There are mathematical equations to help businesses calculate compensation, but there’s no competitive edge in solving these equations manually.
New faces are joining MLM groups every day, but this pace is difficult to keep up with without some automation involved. If the challenge of tallying compensation and new members isn’t difficult enough, then keeping pace with the technology your competitors are using will certainly be a profound period of adjustment. A compensation plan, like that from every multilevel marketer, operates on a complex scheme.
You can quickly confirm the accuracy of an MLM company’s accounting by studying their compensation charts. These charts, though surely more helpful in digital form, are made into widely printed pamphlets. The images, being that they explain complex structures, help people to understand how they’re rewarded. Our MLM cloud software uses automated graphing that turns ANY compensation plan into an algorithm.
Q: Does your software track each downline sale?
A: It’s necessary for us to track downline sales. The way that we keep an MLM business strong is by selling its products. Depending on who sells those products, compensation is divided between one or more network affiliates. This “chain of command” is the result of values assigned to people and the following members they get on board. The challenges faced by MLM businesses today deal with their inability to automate all of their calculations in real time.
Q: Are your metrics presented in real time?
A: Our MLM cloud platform, whether it’s internally or from without, processes data in real time. The intent behind real-time displays of data is to equip businesses for their meetings, new member signups and needed insight into their sales strategies. The data rendered in real time is a direct result of our cloud system in full operations. Receiving data in real time is how we scale the actual growth of a brand. Let’s not forget that independent distributors must also be motivated by new technology.
It’s true; many distributors fail to accurately track their compensations, but this isn’t experienced with the right software package. Transparency can be used to motivate distributors to hit any milestone that they’re close to reaching. Real-time data keeps your distributors ambitious and eager to keep their stats looking good.
Q: Do MLM companies have a way of streamlining their compensation management?
A: It’s called MLM software. Look; businesses can try organizing their MLM processes with the SAP software of yesterday, but it won’t work. As dynamic as many of today’s ERP packages are, they fail to specifically tackle the core needs of an MLM company. Try using SAP to manage 1,000 promoters, the people they sign up and the right rewards for everyone involved based on performance.
You can either twiddle your fingers or find the right MLM software.
The alternative to the traditional methods of organizing an MLM business is to look at the technology that distributors are using. Why not enable your own salespeople to connect to your app? Why not track sales and new distributor signups from any location in the world? Now consider how inspired an MLM network becomes when they can, themselves, track their own performance and potential rewards.
If monolith software is what an MLM office uses, they won’t have the capability to connect with the larger world. The outdated tiers of monolith software are ideal for in-house programming that no one else can interact with. Exclusivity, however, is the enemy of MLM networking. Traditional SAP ERPs are costly to operate and lack the access needed to be customizable by the diverse people who’ll need them.
Q: How does your team overcome the hurdles in MLM Soft?
A: Let’s start with our modern concept of “the cloud.” Our company, MLM Software Inc., has overcome the hurdles of MLM software by first building our program through a cloud system. We ensure that the expansion of MLM is a global one by empowering our clients to manage their softwares remotely. The business model in network marketing, you see, isn’t anchored in the relationship between employers and employees.
Independent distributors are businesses within themselves. These networking professionals need an MLM cloud platform as much as MLM companies do. The global expansion of this business model is only streamlined when data, regarding growth, sales and memberships, are tallied, displayed and then calculated through a single interface. The best feature we’ve developed thus far is graph calculation.
Q: What does an MLM cloud platform have to do with an open architecture?
A: Open architecture expands the potential of cloud based integrations that we can make. Through an open architecture, customers can build their own IT landscape that can be customized for any sort of MLM marketing. It’s the proven features of my MLM cloud software that we continue to develop in open architecture. Our goal is then to adapt our proven landscape to every business we partner with.
The cloud, being built in an open architecture concept, is what gives distributors and their leading producers access to the same interface. The products you sell, the compensation plan and even interactive designs you have, however, don’t have to follow a common algorithm of any kind. Our proven software lays the foundation regarding what businesses can do with their automation. Open architecture is about building your own IT landscape and integrating it with other software solutions.
The end result is an ability for MLM businesses to, practically, build a software package from scratch.
Q: How does equipping an MLM’s distributors work through a “cloud?”
A: Your top performers can use MLM programming to monitor their downlines. The top performers of an MLM network only generate more sales for you when they lead others. Your network can generate data reports on their entire sales team while they, independently, track new registers. Where common data is shared, our system uses a dashboard to display an MLM’s performance alongside its network.
Q: What about the successful websites that MLMs are already using?
A: Our clients decide if they want to keep or replace their current websites. What we ensure, however, is that any successful website they have can work alongside our platform. Even landing pages, which are often third-party programs, can be calibrated to perform in our open architecture. Regarding website services, we offer MLM businesses minisites that their distributors can sell more products through. Sites that host paid memberships can also keep track of their networks’ performance.
Q: What other programs can your MLM cloud software work with?
A: With an open architecture, we can connect business profiles to accounting, marketing and even CRM programs. Our clients don’t have to stop using programs that produce profitable results for them. Yes, you can start from nothing when using my MLM SaaS, but as our clients grow, they can work with other softwares too. The integrations of my clients are secure and easy to do on my end.
Q: Which third-party softwares are you sure that MLM brands need?
A: We keep our MLM companies flexible by allowing our software to integrate with warehouse and supply chains. We are confident that our MLM clients need payment processing also, so they can choose literally any payment gateway to work with. Mobile messaging continues to be a key tool within the growth of MLM brands and their networks. We integrate with e-commerce platforms as well.
Q: What type of costs are involved in your MLM software?
A: It’s our goal to offer fixed pricing in an attempt to keep MLM businesses flexible. We have no intent in making the connections our clients need difficult. By offering a fixed cost throughout our cloud and programing services, we can also encourage some companies to look within their markets for enhanced solutions. It’s their performance that ultimately dictates how much their infrastructure costs.
Q: Why fixed pricing?
A: Keeping our clients afloat during downturns requires a pricing model that scales. Scalability is why we specifically provide startup packages as a way of building a software foundation for a brand. Our fixed pricing looks at the growth and performance of a network and attributes a cost to it. In our models, developing MLMs don’t need to pay large fees when their networks aren’t performing yet. We use a fixed price to establish a faster time to market for our MLM partners.
Q: Are their routine maintenance checks on your server?
A: We do run routine checks to keep our clients’ softwares relevant.
Our maintenance decisions are based on market trends, research and consumer feedback. A 24/7 Helpdesk enables us to register help tickets via automation. This empowers us to promptly respond back to our clients. Scheduled maintenance occurs to establish an overview of our existing infrastructure. Our routine updates simply make things better overall. Should our clients find any problem with their basic service, we then provide full support to target their specific challenges.
Q: Tell us a little about yourself and why your journey matters.
A: I started as an IT professional in 2004. At that time, I directly saw the growing needs of b2b software systems and organized a development team as a result. We specifically work with MLM enterprises.
Focusing, initially, on the MLM sector has turned us into the leading and largest MLM software developer in Russia and Eastern Europe.
Our clients give us the best perspective into the challenges of MLM as we support over a million distributors. Our clients, which are businesses committed to us, amount to over 100 Russian and European brands.
By 2016, however, my team was ready for a larger expansion into international markets. The rising presence of MLM in Europe was clear, but looking to Asia and the United States also made sense.
The MLM Soft team was then created to enter Asian market in 2017 in Hong Kong. We’ve gained over 10 businesses in the Asia Pacific region in the following year.
It’s no secret that we all need a bit of digital transformation in the business world of 2020. As the chief product officer (CPO) of MLM Software Inc., I now focus on the growing prospects of MLM in North America. Here is we are setting the course for MLM SaaS to change the world again.
