No matter which industry you operate within, the importance of reliable and cost-effective communications with your customers, employees and other businesses can’t be understated. Partnering with the right business communication solutions platform can transform your processes and your business outcomes, saving you time, money and increasing your return on investment.
SourceForge recently caught up with ClickSend founder and director Matt Larner to discuss the prevalence of text messaging and how business communications can be used to your advantage.
What is ClickSend and what inspired its creation?
ClickSend is a business communications software platform enabling easy SMS, MMS, email, and other messaging globally. SMS is at the core of ClickSend and we power billions of messages via direct routes worldwide. We also offer a full suite of associated products that provide our clients with choice for their unique business communication needs.
Founder and Director at ClickSend
ClickSend was launched in 2013 from a garage in Perth in response to what I identified as a major gap in the self-serve business communications market. In the years since, ClickSend has rapidly grown to be a thriving solutions provider with more than ninety employees situated across four continents.
ClickSend has been built on a solid foundation of product innovation, customer support and an unrivaled quality of service. Our Head Office is based in Perth, Australia, with offices and teams also located throughout the USA, Europe, and the Philippines. With a global reputation built on industry experience and insight, technical expertise, high-quality support, and unparalleled reliability of service, ClickSend is trusted by thousands of businesses, individuals, and integration partners worldwide.
How does SMS help businesses achieve their goals?
Text messaging is the preferred communication channel for businesses and consumers alike in 2022. It delivers significant benefits for businesses that adopt it as a key part of their customer engagement strategy. It facilitates ongoing outreach to customers and clients, supporting overall business activities and goals. It also ensures that the customer experience is positive and that business-customer contact isn’t intrusive. SMS delivers for businesses on a wide range of fronts:
- Near perfect delivery rates, anytime, anywhere.
- Exceptional open rates.
- Cost-effective and easy to track.
- Simple to automate and integrate into your existing systems.
- Helps build customer relationships and loyalty.
- Boosts customer engagement rates.
- Saves businesses time and money on staff resources.
Why should businesses use SMS instead of other channels like Email?
While channels like email and traditional post continue to play an important role in B2B and B2C communications, SMS stands head and shoulders above in terms of reliability, deliverability, cost-effectiveness and convenience. 98% of Americans now own a mobile phone and many rely solely on their mobile phone for telecommunication, with a large number of households no longer having a fixed landline. Furthermore, many people have not yet opted into receiving emails via their smartphones.
Text messages can be sent from a mobile device or via a desktop computer and are delivered almost instantly worldwide. Any mobile phone can send and receive text messages, including non-smartphone devices. SMS requires no Wi-Fi or internet connectivity, and it is far more deliverable than other communication channels.
Unlike email, SMS messages won’t inadvertently land in spam folders, and unlike direct mail, messages do not get “lost” in the mail. SMS also carries an immediacy that other channels do not. Almost all recipients have their mobile phone within arm’s reach at all times, and the average person checks their phone hundreds of times per day. Open rates for SMS exceed 98% within three minutes of message delivery, which is five times the open rate of emails.
Furthermore, text messaging is the preferred business communications channel for 90% of consumers, beating out voice calls, email, and traditional mail. It is unintrusive, opt-in only and perceived as far more personalized than email and other B2C communications.
What’s the ROI of using SMS for marketing?
To calculate ROI, you need to compare your investment (how much it costs to run an SMS campaign) with your return (how much revenue the SMS campaign generates). On average, business customers can expect to elicit a five-fold return on their investment for a strategic, well-targeted SMS campaign. This means that for every dollar spent on the campaign, an average five dollar return can reliably be anticipated.
SMS is the most cost-efficient communication channel; whether sending messages to a single recipient or bulk SMS to a list of thousands of recipients, SMS is a budget-friendly option for businesses. It’s easy to automate too, so you can send customers highly personalized messages no matter where they are in the sales funnel.
What do your customers like so much about ClickSend?
That our many thousands of clients worldwide prefer ClickSend over other providers is a testament to the quality and reliability of our platform and the solutions we provide. ClickSend is easy to set up and use, and is highly integratable with your existing systems. With an ongoing commitment to innovative product development and our 100% uptime guarantee, we’re proud to be a top provider of business communications solutions.
We also offer, for free, premium 24/7 customer support from real people in real-time – when you choose us as your business communications provider, you know you’re getting the level of product, service, and customer care you deserve.
From direct marketing content to transactional notifications, alerts and other essential messaging, there is no better way to get your message across than by partnering with ClickSend. We are the #1 Bulk SMS Provider as voted on SMS Comparison.
Where can businesses learn more about ClickSend and how to implement SMS into their business?
ClickSend is a global leader in business communications, offering a variety of solutions and platforms including SMS and MMS, Rich Messaging, Email, Online Post, and more. We work with businesses of all sizes and across all industries, and take great pride in finding the perfect solution for every organization.
We have a wide range of integration partners including Shopify, Salesforce, Magento, Zoho, Slack and more, as well as our own ClickSend Android and iOS apps. If you’re already using these platforms, it’s easy to integrate SMS into them.
We welcome you to get in touch with us to discover how partnering with ClickSend can take your business communications to the next level, and boost your customers’ satisfaction and your overall success. Explore our website to learn more, including our help pages for information on how our integrations work and our blog to understand more about what we offer. We look forward to hearing from you.
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