Q&A with Renderforest: The 5-in-1 branding platform you need to reach your business goals
No matter what industry you are in, creating a solid online presence is crucial if you want to succeed. When you establish a digital presence, your potential customers find it easier to communicate with you. Moreover, your business gets more chances to reach a wider audience.
So, how can you go online and promote your business effectively to reach your goals?
SourceForge had an extensive interview with Narek Safaryan, the CEO of Renderforest, to help you discover the tools that will level up your branding strategies and grow your business online without wasting much time and effort!
Could you tell us a little about Renderforest’s history? What inspired you to create it?
Our journey started in 2013 with the goal to create an easy-to-use platform for freelancers, small businesses, and startups who wanted to make engaging videos for promotional, marketing, or commercial purposes with minimal resources.
Back in 2012, creating video content was time-consuming and costly. Only big businesses could afford to create high-quality videos for their marketing campaigns, giving them a significant advantage over all their competitors.
This idea served as an incentive for us to fill the gap in the market and find a solution that would let small businesses, startups, and freelancers compete equally in their fields. As a result, we have decided to make high-quality video templates that would allow absolutely anyone to create their own video content at an affordable price, without the need to hire specialists.
This is how we created our first product- Renderforest video maker. All they had to do was browse the ready-made templates and customize the one they like by changing the text, color, style, etc. It would take a few seconds for the users to create an eye-catching video- a real game changer in this industry.
After seeing the success of our video maker tool and the great feedback from the users, we decided to carry on with our mission and provide more advanced tools that would allow anyone in the world to design more than just videos without having design skills and having to hire expensive specialists to do the work!
Now, we are a 5-in-1 branding platform that provides all the necessary tools to help people promote any kind of product or service online from scratch!
Why do you call Renderforest a 5-in-1 branding platform?
Renderforest is a branding platform that includes 5 tools to help its users promote their brand without spending much time and resources. As all these tools are gathered in one platform, the
users will have all their projects organized in one place and won’t have to leave the browser to work on this or that design.
Renderforest offers the following tools:
- Website Builder- Easy-to-use builder to help you create functional websites without having any programming skills.
- Video Maker- Discover stunning video templates for all your needs: animated promos, music visualizations, explainer video templates, logo reveals, and many more.
- Logo Maker- Create an AI-generated logo to boost your brand recognition.
- Mockup Editor- Make photorealistic visuals in your browser by editing relevant mockups.
- Graphic Maker- Create graphics for any purpose using customizable design templates for social media, reports, presentations, promos, flyers, and more.
Let’s imagine a small business wants to promote its products or services online. How can Renderforest help them?
Renderforest is a great solution when it comes to small businesses or individuals who want to establish their online presence and promote their products/services. We provide all the tools that can help them reach their goals without wasting their time and resources.
How exactly can they use our tools to promote their products and services? Let me explain it with an example.
In order to reach your audience online, first of all, you will need to have your own website. Creating a website with all the crucial information about your business such as the store address, product descriptions and prices, your phone number/email address and a contact form will open the door for people to discover you online.
Renderforest’s website builder will help you with this step. Now the great thing about this tool is that you don’t have to be a web developer to create your website. Here is how you can build your website in a few steps:
- Log into your Renderforest account.
- Browse the library of templates and choose the one that best suits your needs.
- Open the template and edit it in a few minutes- add your texts, and images, change colors, CTAs, etc.
- Add your domain or use Renderforest’s subdomain to go live for free.
Sounds great, right? If you want to make your products more appealing you can use our other tools- video maker and mockup editor.
In fact, websites that include an introductory video on their homepage boost SEO and lower bounce rates.
With a quality video, you will highlight your message and connect with the audience in a way that is impossible with a copy alone! You can use Renderforest’s video maker for more engaging content. We have a wide library of video templates. Choose one and customize it in seconds!
After embedding your video, you can head over to the Mockup editor to create photorealistic images for your products. The main advantage of this tool is that you can get stunning product pictures only by editing the relevant mockup templates. For instance, if you’re selling shirts, you can edit the shirt mockups by adding your design to the shirt or changing the background photo. This is a more affordable solution as you won’t organize any photoshoots and hire models to demonstrate your products for the website.
Now that you have the website ready, it’s time to promote your business online! The easiest way to reach your potential buyers is to be active on various social media platforms. Guess what? We have a tool for this stage, too!
Renderforest’s graphic maker provides stunning social media templates to drive engagement and spread brand awareness. You can create engaging visuals for your social media campaigns with the help of various SMM kits and you don’t even need any graphic design skills for it.
Don’t forget to add your logo to the visuals for brand recognition. If you’re new in the industry and don’t have a logo yet, you can create one in seconds using Renderforest’s logo maker. Just like other tools, pick the logo template, customize it and download it in seconds!
Are all these tools free to use?
We are doing our best to make the Renderforest tools available to everyone regardless of the users’ location and financial status. That’s why our tools have both free and paid versions.
With the free version, you will still have access to thousands of templates, scenes, and presets on both mobile and the web. You will be able to create HD720 videos and logos in PNG format. Moreover, you can create a website for free using Renderforest’s subdomain.
Once you subscribe to one of our paid plans, you get more advanced features and possibilities. For instance, creating a multilingual website, getting full access to 5M+ stock footage, photos, and music, creating unlimited 1080HD or 4K videos, SSL security, GDPR compliance, having 30-50GB storage to keep your projects in one place, and many more.
Our users can choose the subscription plan that best fits their needs and enjoy the suggested features accordingly. Whether they have a free or paid plan, they can upgrade it anytime by choosing the right option for them.
About Renderforest
Renderforest is a 5-in-1 branding platform that helps small businesses, freelancers and startups establish a solid online presence and promote their products/services using design tools gathered in one platform. Anyone can create videos, animations, logos, mockups, social media visuals, presentations, SEO-optimized websites, and many more in just a few clicks without having to leave the browser.
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