Shift is the customizable browser that transforms into your personal command center, letting you drag, drop, and organize apps, inboxes, and tools exactly how you want. With Spaces and Templates, you can separate work from play, streamline focus, and build a browser experience as unique as you are. Watch a full demo of Shift brought to you by SourceForge.
In this episode, we speak with Michael Foucher and Sabrina Banadyga from Shift. We discuss the Shift browser, highlighting its customization features, which allow users to tailor their browsing experience with over 1,500 apps and various templates. Shift is presented as the world’s first carbon-neutral browser, with built-in tools to measure and offset digital footprints. The conversation also touches on the future integration of AI features and the importance of user feedback in product development.
Watch the product demo here:
Learn more about Shift.
Interested in doing a Product Demo Showcase? Contact us here.
Show Notes
Takeaways
- Shift is the first fully customizable browser, allowing users to design their own experience.
- The browser aims to reduce tab chaos by integrating multiple apps into one hub.
- User feedback played a crucial role in the development of Shift’s features.
- The carbon neutral commitment reflects a growing responsibility in tech for environmental impact.
- Customization leads to increased productivity by allowing users to tailor their workflows.
- Shift’s spaces feature helps compartmentalize work and personal life, reducing distractions.
- The integration of over 1,500 apps enhances user efficiency and organization.
- AI features are being considered to further enhance the browsing experience.
- Shift’s carbon meter tracks and offsets users’ digital emissions quarterly.
- The browser is evolving to become a more intelligent and proactive tool for users.
Chapters
00:00 – Introduction to Shift Browser
02:14 – The Vision Behind Shift
04:50 – Marketing the Customization Revolution
06:48 – Hands-On Demo of Customization Features
12:01 – User Feedback and Development Process
14:43 – The Role of Apps in Productivity
20:17 – Compartmentalizing Work and Personal Life
22:24 – Shift: The World’s First Carbon Neutral Browser
28:06 – AI Integration and Future Plans
36:11 – Final Advice for New Users
Transcript
Beau Hamilton (00:01.134)
Hello, everyone. My name is Beau Hamilton, Senior Editor and Multimedia Producer here at SourceForge, the world’s most visited software comparison site where B2B software buyers compare and find business software solutions. In today’s product demo showcase, we’re joined by Michael Foucher, VP of Product at Shift, and Sabrina Banadyga, VP of Marketing at Shift. They are here to walk us through the Shift browser and just show us how it’s changing the way we navigate the internet.
Now, most browsers weren’t built for the way we work these days. We’re constantly juggling tabs, using multiple accounts and have various tools scattered all over the place. What’s cool about Shift and one of my favorite features is how you’re able to customize everything from the layout and the themes to the integrated apps and workflows. There’s support for over 1,500 apps with dedicated spaces for different contexts like work or personal use. And then there are smart features like unread badges that show you when something needs your attention. And there’s even a feature called one-click access that lets you instantly launch apps or switch between different spaces with a single click. So all these features really just help you keep organized and in control.
And I also want to mention that Shift is the world’s first carbon neutral browser with built-in tools to measure and offset your digital footprint. You know, we don’t like to talk about it, but the carbon impact of spending so much of our lives online is really significant. And it’s actually comparable to the entire aviation industry. So the built-in carbon meter, it helps track all of that, which we’ll see in action. And the company has actually gone a step further by partnering with vetted environmental groups to offset 100% of the emissions generated by users on a quarterly basis. So really cool stuff to see here with what they’ve been doing on this front.
With that said, let’s just get into the demo. Michael and Sabrina, welcome to the show. Glad to have you here.
Sabrina Banadyga (01:46.018)
Thank you.
Michael (01:47.094)
Thank you.
Beau Hamilton (01:48.386)
I know that was kind of a long-winded introduction. I know we have a lot to talk about, so just want to get right into it. I want to start with you, Michael. I want to see if you can help sort of set the stage here for the vision behind Shift before we just jump into the actual demo. Browsers, they haven’t really evolved much in decades, and many users have been using the same browser for the last decade. What problem did you set out to solve that traditional browsers can
Michael (02:16.749)
Yeah, you sort of nailed it. Browsers haven’t really evolved in decades. That’s the truth. There’s still a one-size-fit-all window for websites, and our digital lives have become way more complex. So the problem we set out to solve is to sort of create a calm out of tabbed chaos, with everyone having dozens of apps open, accounts, inboxes.their browsers just filled with tabs and they just, your browsers leave you to manage that. So at Shift, we sort of re-imagined a new way to think about it. We thought of the browser as the command center. And with the launch of our most recent version, we became the first truly 100% customizable browser in the world.
For the first time, people can drag and drop and design the browser around the way they work. And we think that is actually the real disruption. It’s not faster page loads, but it’s redefining what a browser is from a static tool into a space that you fully control. And we’re really excited about it.
Beau Hamilton (03:33.538)
Yeah, that’s exciting. I know the customization aspect is a really big part of Shift, obviously. And it’s a powerful way to frame it with this reimagining of the browser experience. Because I know for so long, when I was in school, it really seemed like it was all about the load times for pages. But now every browser, seems like they can load pages quickly. So it’s more about just redefining that whole experience of what a browser can be and what it can do, especially as we get into this era of automation and AI, which I’m sure we’ll talk about later. that naturally leads us to the customization features. Sabrina, I want to pose this next question for you. So with this pivot in product offering to really focus heavily on customization, how did you shift your marketing manifesto to communicate this new focus?
Sabrina Banadyga (04:23.32)
I love how you were used the word shift there. It’s kind of, kind of hard not to use the word shift in a lot of sentences at the office here. But so ultimately we looked at the user problem. Michael commented on it around, you know, all of the tangled tabs, multiple windows, logins, apps, all these workarounds, incognito windows, work bleeding into personal life. It’s, it’s, it’s a nightmare. mean, I think we can all resonate with that. And ultimately the browser, that gateway to the internet that it used to be was a passive container. was inflexible, ultimately indifferent to how you actually use the internet. And so we really set out to solve this.
We feel like the answer to inflexibility, and we heard this from users, was really to offer flexibility and to offer the ultimate control to give users the choice as to how they wanted to orchestrate, how their browser looked, how it functioned. And ultimately, they can do that from the ground up.
It comes really down to the single idea that browsers should not just serve the web, that they should actually serve the user that’s using them. I know it sounds really simple, but ironically, you know, it hasn’t been addressed. And so we really set out to do that. And with the new shift, you can really build your browser to how you use the internet and you can shape shift it, there I go again with shift, to what your own unique needs are, which we think is really incredible. We’re watching how our users are actually engaging with the product. And it’s quite interesting to see how much customization people are really getting into.
Beau Hamilton (06:07.436)
I love it. Yeah.
Beau Hamilton (06:29.09)
Yeah, I think the flexibility and control, I think it makes a lot of sense. I think that’s a great opportunity just to go hands on and see what some of the customizations look like with the demo.
Michael (07:11.905)
Okay, well, what you’re seeing now is kind of a unique presentation of a browser. It looks similar to maybe a product some people have heard of called Arc. We call this our creative template, but this is one that I’ve customized to my own needs. But what I will show here is how you get into our builder function. So I’m going to go to our quick settings here and you’ll see here, just in this drawer that’s come out.
We have this thing called build your own browser. And when I open that up, the first thing you get is a list of templates. And you can see it’s telling me that I’m currently using a custom layout. But I can change in real time off of my custom template and change how my whole browser looks. Now if go to the Everyday Explorer, it changes again.
This was one that was very similar to what I had designed, the creative, the organizer. You can get into something that looks really crazy with right and left items. And these are just some of our standard templates that we have. Now, if I go back to the creative and I want to make some changes, I can go to the bars section here and I can actually move and add new bars.
So if I want to create my URL input bar, could grab this bar and literally put it up here.
Beau Hamilton (08:47.906)
I love that. It’s my favorite feature, the drag and drop capabilities here.
Michael (08:51.393)
Yeah, and now I can go into the controls and the controls are these icons and you’ll notice when I click on it, they start jiggling, which gives you an indication that you’re able to move them. And I don’t need this here. So I just drag it here and it comes out of my interface. can, you I don’t need the magnifying. I know the keyboard shortcut for that. I’ll keep my extensions in this here. And then the other thing I can do is
I can add apps. So you can see my apps over here are jiggly and I can move them out. If I want to add another one in here, let’s see, maybe I want to keep track of my recipes. I’m going to drag it and drop it right in here. Let’s drop it right there. And it moves in and I can put that app wherever I want. I can add elements. This is a spacer element here.
And I can go back into the controls. I could add another grid and in a grid you can add a bunch of different items in a grid like format rather than a list. I can move that back here and I can save this and I instantly have a browser that’s configured to the way I want to work and we’ve already found because we’ve been live for six weeks about, you know, 30% of our users choose our default template, but over 40 % take an existing template that we show and modify it. And then it breaks down from there. So we are seeing high rates of people really digging into this feature.
Beau Hamilton (10:38.102)
Yeah, I was going to say I use the organizer template, but I’ve, I’ve gone in and started customizing it, dragging and dropping different icons. And it’s neat to think about if you’re really proficient with the keyboard shortcuts, you can really have a really simplified, kind of browser layout without a lot of the controls. If you just prefer that sort of UI and then just rely on keyboard shortcuts to kind of get around.
Michael (11:04.064)
Yeah. You know, it’s, it’s exciting. I’ve been talking to our users and they’ve been sharing their templates with me and showing me their desktops. And I find it amazing to see what people are coming up with very unique configurations that are finally tuned to their use case and the way they work. And yeah, we just find that super exciting.
Beau Hamilton (11:26.466)
Yeah. I was going to say, as the main product guy over at Shift, I’m curious, how did real everyday internet users participate in the development of Shift, especially the drag and drop customization features that’s now a core component here? Was there any surprising feedback that you received from beta testers?
Michael (11:47.799)
Yeah, we did a couple of things. We’ve had something called a customer advisory board in place for a couple of years. And these are people that are Power Shift users. And we reached out to them and asked if they would be part of this board where we meet every quarter as sort of a feedback, a sounding board, ways to test new ideas. And when we were going down this path to develop this new browser, we sort of involved them in the process. We shared early designs with them, got their feedback, and it really gave us the confidence that we were solving a real problem with this approach. And in addition to that, as we were leading up to launch, we had quite a large beta pool of users. And they were, rather than just looking at designs, they were actually using the product. And some of them really pushed our customizability feature to its limits. And that helped us tune it and get it really stable.
And we were, you know, super excited about it. So the combination of that structured input from our cab and organic feedback from beta users really directly shaped what we’ve delivered as of six weeks ago. And then of course, post launch, are, and we reaching out to users constantly. And we even have a link right on the top of our support page where people can book in meetings with my PMs to constantly get that feedback. So yeah, we’re excited.
Beau Hamilton (13:14.702)
Very cool. Yeah. It’s always great to hear how you incorporate user feedback into the actual product. And just generally speaking, it feels like it’s co-created as opposed to just imposed on the user, right? Which is always kind of what you want in a product. You don’t want to just impose something without sort of any sort of feedback or opinions, I guess. Now, I want to circle back to the apps. So I know you have over 1,500 apps. And Sabrina, maybe you can address this.
I’m sure there’s more apps being added all the time, or maybe you add them in batches. But first of all, why do we need apps in a browser? And what impact does that have on productivity compared to using them separately in tabs?
Sabrina Banadyga (14:00.247)
Yeah, such a good question. I think that’s definitely when we’re talking about tab overload, just cognitive load caused by the impact of our digital lives on our brains. Instead of just bouncing between dozens and dozens of browser tabs, like Slack or Gmail or Notion or Jira, and they all live separately within your browser, well, Shift really pulls them into one hub.
And not only does it pull them into one hub, which is our browser, but you can separate them into spaces. as, as Michael has up at the top, he’s got his workspace, his home space and whatever the space is. Something, but it’s, could be his home space, could side hustle. could be a volunteer board. you name it. And all of those apps really can integrate into those different spaces so it reduces the amount of tabs that you actually need. Now, really this reduces that, like where’s that tab again sort of problem. And that problem actually eats up time, eats up mental energy. We know that studies are showing that task switching eats up really 20 to 40 % of working time.
And so if you’re minimizing that, app hopping, tab overload, we’re really able to reduce that context switching cost and really keep focus at our number one. And many people, especially the more technical users, which definitely is our audience, they are juggling multiple priorities. Maybe they’re entrepreneurs and they have many clients and they might have a couple different emails. Maybe they have different Slack, Slack accounts for each client or they have multiple drives. Well, you can stay logged into all of those apps within spaces without having to log in and out. And again, that really comes down to productivity. So it’s really not just the volume of apps that we have accessible. It’s really being able to, again, put the user at the center of our journey within our product and offer the diversity of apps that can really speak to the unique individual needs.
Beau Hamilton (16:31.682)
Right. Yeah, I found a number of different use cases for these spaces. But I would say my favorite has to be having a completely separate space for all the sources that I consider for Slashdot, which is kind of my main nine to five. Curating content for the site requires doing a ton of research and combing through a bunch of different news sites and forums and whatnot, which just results in me having a million tabs open. So I’ve actually been using the spaces to have just a dedicated area where I keep all those sources. That way it really just keeps me organized and like makes, it allows me to actually find the, the, the work tabs, the important tabs for email and Slack and whatnot more easily. So I really appreciate that feature.
Michael (17:16.375)
Yeah, and if I’ll just step in here, one feature that I think is important to show, you’ll notice that with my spaces here, I have this space and you can see it has my picture of me. And if I go to this home space, it doesn’t have a picture of me. So you’ll notice I have my, this is my home Gmail account. If I right click on that, I can set an app as an anchor app which sort of is the app that’s anchored for the space. So if I double click on the space icon, it’s gonna open up that app. But we’ve added an additional feature that if it’s a Gmail or a workspace account or an Office 365 or any sort of Outlook account, if you set it as your anchor app, it’ll go and grab your avatar from your email. So if I set this, I get this anchor successful, it shows me the avatar.
And if I go, yes, my image is now here and if I double click on here, it’s now opening up my email. So, and you can do that with any app. It’s not just for the email ones. Now you won’t always get a nice image necessarily for that, but we also have a new ability. If you go and edit your space and I scroll down, you could choose obviously some icons.
Beau Hamilton (18:18.466)
Very cool.
Michael (18:37.367)
But we now have built in the ability for you to upload any image for any space. So, Beau, as you were saying, you have your different spaces you’ve created. You could upload a custom image that represents that space for you and makes it easier to identify as you’re going through all your spaces.
Beau Hamilton (18:54.444)
Yeah, that’s a really important feature because when you just have some icons that all look the same, maybe have just one letter differentiating them, it’s not necessarily enough to really quickly identify which space is which. So having the ability to pick not only a specific theme but add your own image is super useful.
Michael (19:15.457)
Right, and again, that theme, you’ll notice as I switch between my spaces, it’s kind of subtle in the light mode, but here this space has a pink hue, this one has a green hue, and this one is just gray. Like you also have that ability to customize the colors of each of your spaces, which you can do right down here in the theme.
Beau Hamilton (19:37.058)
Nice, very cool.
All right, I want to Sabrina, you touched on this with the productivity, but I want to pose this question one more time. So obviously, having spaces inside Shift is it’s one of the defining characteristics of the browser. They’re distinct customizable areas that you can customize based on various workflows. How would you say they they change the way someone lives online? Like what can you kind of summarize some of the benefits they offer users with various workflows, personal and work based?
Sabrina Banadyga (20:12.109)
Yeah, I think it really, it’s that compartmentalization of different aspects of your life. There’s nothing worse than being in a meeting or really hyper-focused on a particular project. And then you’ve got these notifications on your computer that are showing more personal life related things.
And it can break a flow, it can break concentration, it can ultimately lead to decreased productivity. So once you can actually compartmentalize within the different spaces, just it’s like a lighter cognitive experience while you’re functioning online. So if you happen to take a break during your day and you want to check out social media because you just want to relax or doom scroll the opposite, then you can quickly pop over into your personal space and actually check out what’s going on in your social media. And then you get getting back into a workspace and you get back into that flow.
And being a mother, I certainly know the experience and the cognitive load of actually the organization of my home life, being able to have a separate space where I can organize myself and my child’s activities, loading in different drives for her dance competitions. And that’s all separate from the drive that I’m actually navigating in my workspace. So I can, I kind of really compartmentalize my life into all of these different spaces.
Beau Hamilton (21:56.61)
Yeah. I mean, I don’t know. I don’t know a single person who just, who has one task they’re working on their computer without being distracted or, tackling multiple, multiple issues, multiple, assignments, I guess, if you want to call it that. So yeah, just, this is pretty, it’s pretty self-explanatory, but it makes a lot of sense just having these separate workflows, keeping everything organized and ultimately helping you stay more focused. when we have so much going on.
Michael (22:12.291)
So yeah, this is pretty, it’s pretty focused on it for everything. It’s just having a step for when flow is keeping everything.
Sabrina Banadyga (22:23.916)
Absolutely.
Beau Hamilton (22:24.142)
So I want to pivot a little bit to talk about something I mentioned in the introduction and that has to do with Shift being the world’s first carbon neutral browser. I think that’s super interesting. Can you just talk more about this feature if you want to call it a feature and what it means for the user and the planet as a whole?
Sabrina Banadyga (22:43.435)
Absolutely, Michael, I can talk a little bit about it. If you want to do it, just show the carbon meter within the product.
Michael (22:48.227)
Yeah, and Beau you’ll see it is a feature you’ll notice there’s this leaf here that represents a carbon meter and as I click that it opens up this panel and We display information for the user and Sabrina you can you can talk to this.
Sabrina Banadyga (23:05.697)
Yeah, absolutely. So it is a feature and it’s not. We kind of look at it as it’s really our promise to help our users reimagine what our browser is capable of and its role in climate solutions. So, Beau, you made an interesting comment at the top of the call around the impact being greater than the aviation industry. That we feel the next generation of tech just simply needs to be climate conscious. We’re no longer have the privilege of just kind of shuffling it under the carpet and just thinking it’s gonna go away. We have a responsibility and I guess we’re here to kind of rise the tide for all boats and have it just be, it’s baked into our ethos. It’s not necessarily something that we think is an option at this point.
Ultimately, just because we can’t see pollution or smell it, it doesn’t mean it’s not there. And I think that’s the sort of misnomer of tech. It’s definitely there and it’s massive. so essentially the carbon meter really measures the user’s browsing activity and shift. And then on a quarterly basis, we go ahead and offset that, those emissions. And so you can actually see individual usage, but then you can also see the community impact. So this is sort of calculating all of our users impact. And you can see over seven days, over the month, over last month and this year, but because we just launched this feature mid July, it’s not going to be pulling as much data obviously on a yearly basis because we’ve only been live for a couple of months.
We’re pretty excited about this feature. We’ve also announced that we are a carbon neutral company early in May. And so we’re really committed to making sure that we’re doing our part and that we actually really have some great infographics, as you can see, to really educate people. Because I feel like there’s a big gap between.
Sabrina Banadyga (25:23.733)
what people know and that knowledge is really powerful. So if you give people the education on the impact, they can go ahead and say, hey, if I’m going to be browsing anyway, we’re not telling people to stop browsing, that would be obscene. But we want them to do it in Shift. And why not do it in Shift? And then we’ll go ahead and offset that.
Beau Hamilton (25:44.322)
Yeah. Yeah. Kudos to the team for, for including this feature. I think it’s great. And, yeah, you’re absolutely right. I mean, there’s the education aspect where, you know, the people who do know about it, it’s kind of a dirty secret. You don’t like to acknowledge it. but everything requires all, everything online kind of requires power and it requires, you know, data centers that, may not be using the most, environmentally friendly methods of, of energy extraction and whatnot. So.
Yeah, just seeing this, the kind of visuals of how much your pollution and the impact you’re having, I think is really important. So I’m glad it’s there. I’m glad you’re doing that. I decided to include it. And just by leaning into it, know? Yeah, so how do you plan on, I guess, building out the feature? when you have more data sources, do you expect the figures to…
Michael (26:38.627)
I don’t expect.
Beau Hamilton (26:42.04)
How do you expect them to change accordingly? If that question makes sense to you.
Sabrina Banadyga (26:48.341)
Yeah, in terms of like how are we building out the feature for the longer term roadmap? I think there’s a lot of opportunities, a lot more sources of data coming online all the time. I think one of the biggest challenges is AI. There’s a lot of layers behind AI and you know we’re offsetting right now because that’s the best option where we were also working right now on an overall reduction strategy, which does take some time to uncover. So we have a baseline that we’re working with now, as a business and then as a browser, but then what are the things that we can do to really move the needle where we can and then wait for the technology to catch up in terms of measuring. We’ve got a team involved. That’s very technical.
That’s looking at different opportunities all the time to see. What other data sources we can bring online to be able to measure things even more broadly. And when I say measure, it’s completely secure and private. This is not tracking per se. It’s kind of just measuring the actual usage and the energy output using a verified technology.
Beau Hamilton (28:04.578)
Very interesting. Yeah. It’s exciting to see, to see it kind of evolve over the months and years. So I, another question I’m thinking of that, kind of has related to this. I know that obviously AI contributes a lot of, kind of unwanted, has a lot of unwanted side effects, for the planet. but at the same time, you know, you have your companies, I feel like are forced to adopt AI features, and, and their products, no matter what industry you’re in, I feel like companies are adding AI in subway shape or form. And being in the browser space, I’m sure you guys have thought about incorporating AI, if you haven’t yet already. What’s your view on incorporating some AI features? Are you planning on incorporating them? And how will it affect this carbon neutral feature?
Michael (28:56.077)
Yeah, I can answer that. You know, like with our fully customizable browser, we want to offer something that has never really been offered before. And we’ve sort of taken that same approach with AI. We really didn’t want to just add a feature for the sake of it. And there have been some amazing AI-like features added to browsers, but we’re really sitting back and currently working on a few things that I can’t talk about right now, but we think they are unique and will be powerful in a browser context. So we’re really doing it to make it fit seamlessly with our Shift experience and then make everyday workflows easier for users. That’s kind of our North star as we’re designing these features.
We think it’s a good approach that will set us apart and will continue to guide how Shift evolves into, you know, a smarter, unified, useful space that people work in. To answer your other question, how it might impact the carbon browser function, we haven’t looked at anything specifically AI tied to that feature. But one thing I will mention is that the models we’re using to sort of estimate the carbon usage of users right now. It isn’t currently incorporating AI usage, but we are keeping track because it’s an open source model and we’re, we know that there’s work being done in that space to add that into the computation of how much carbon is being used. And as soon as we’re able to verify that new feature and add it, we will, because we think
As AI gets used more and more and we know that it has a big carbon impact, we want to incorporate that into our browser as quickly as we can.
Beau Hamilton (30:59.982)
Yeah, well, hey, you know, it’s exciting to see that you’re thinking about this and I’m definitely going to be paying attention to see what you come up with when you’re ready to announce it. I don’t want to try and jump the gun here and have you share something that would get you in trouble.
Again, like what I was saying earlier, there’s just been so much discussion around internet browsers these days being built around how they’re being built around AI, guess, talking about how they’re going to utilize AI to change the way we navigate the internet. Just to give you some examples, like the last few weeks, Perplexity offered to buy Chrome for almost $35 billion, which was probably more of a PR statement than anything. OpenAI, you know, is rumored to be working on an AI browser of some kind. Atlassian, I think, the most recent breaking news development. Atlassian just acquired the browser company, which makes Arc and Dia plans to leverage agentic AI to take action on users’ behalf. So big moves are being made to revolutionize the space with AI in some way, shape, or form. So it’s neat to hear that you’re thinking about this as well and have some features and tools up your sleeve.
Michael (32:14.241)
Yeah. And I, just to touch on that, like it’s obvious to people in the space, like browsers are evolving in a fundamental way right now. And you know, we, and as everyone sees, you know, browsers are going to becoming much more agentic, you know, a browser that can understand your intent, anticipate your needs, and hopefully take meaningful actions on your behalf. We think like these technologies, agentic frameworks and MCPs are going to play a big role in the shift, pun intended, of browsers. And we think we’re in a of unique position because as we examine our users, our users are in our product for hours a day because they put their apps in there. put their life in there with all their spaces.
And we think we’re in a unique position to leverage these tools that allow people to delegate tasks amongst their apps. And we think that’s whether they’re gathering research or automating workflows or connecting services together. We think the browser is gonna be able to coordinate all of that intelligently. And that’s how we’re looking at this new future. And we’re building it that way. Just as we made customization core to the browser today, we believe over the next period of time, we’re be layering in intelligence that respects privacy and it solves real problems and ultimately transforms the browser from a static tool into an active partner in your work. That’s sort of our North Star for the future of our product.
Beau Hamilton (34:00.782)
Yeah, it’s very exciting. I know to have the idea of having this sort of browser assistant helping you tackle tasks while you do other tasks is pretty intriguing. Now I’m curious in regards to some of these automated AI features, keep using the AI buzzword, but do you see, and also I guess circling back on the feedback you received from beta testers, are you seeing or hearing many user requests for AI features, or is this something that you see kind of like you almost have to like create the feature to entice users because they don’t really know the specific use cases yet?
Michael (34:42.115)
Yeah, to be 100% honest, we’ve not received directly from our customers much requests for that functionality, but we know it’s coming. We know that people are utilizing these apps already in Shift. We know people are using ChatGPT because we see that app added a lot and other browser apps in our product. So we know our users are using it. And we want to incorporate these tools in a way that makes sense for them. So yeah, we’re not hearing it directly, but we wanna be there. Cause we know that need and requirement in that space is, we need to be there. We need to be there with the tools where people aren’t looking over the fence at something else that may have something that Shift doesn’t.
Beau Hamilton (35:32.172)
Yeah, I had a feeling you were going to say that, but it makes sense. It’s like you don’t really know until you start using some of these, maybe it’s agentic AI features, you don’t really know how they can work for you until you see it firsthand. And then once you start using it, just like with ChatGPT, for example, you can’t really imagine life without it. So I can see it being kind of the same way with Shift and what you guys have in the works. So I’m just curious to see what you come up with. I’m excited to stay tuned and see all the exciting new AI features. Now, given everything we talked about today, do you have maybe a single piece of advice you would give new users listening right now that might help them get the most out of this browser?
Michael (36:18.711)
Yeah, I honestly believe simple. With Shift, customize it around your workflow. The moment you design it to fit how you actually work with our spaces and apps and our customizability, Shift stops being just a browser and becomes your command center for the web, your home for the web that is tailored specifically to your needs. So that is my advice to users who want to come and try Shift.
Beau Hamilton (36:50.766)
Yeah, that’s a great takeaway. mean, don’t just use it out of the box, make it your own. I mean, we all get comfortable and tend to resist change, you know, but if you take the leap, spend some time to really make it work and customize it to your liking and have it based off of your workflow, think it can really improve your productivity and focus, you know, and we all have fleeting lack of focus nowadays. So any assistance there is always appreciated, at least on my end.
Very exciting for viewers listening right now interested in giving the Shift browser a try. Where should they go?
Sabrina Banadyga (37:26.841)
So you can go to shift.com, we’re on the homepage. It’s this fun little feature where you can actually drag and drop right within a window. You can give it a spin, experience the functionality and then download and set up and go from there. You can integrate your profiles from other browsers. It’ll detect apps that you’re using and it’ll suggest to integrate right through the onboarding flow. So it’s a pretty frictionless experience to get onto Shift on shift.com.
Beau Hamilton (38:05.358)
That’s great. That’s what we love to hear. All right, shift.com. It’s fun. got the drag to drop functionality there. Yeah, highly recommend listeners give it a try. It’s free and just, I don’t know, it’s fun to use, especially if you’ve been using the same browser for the past 10 years, you know, give something new a try. It’s always a fun activity, I say. But with that said, Michael and Sabrina, it’s been a pleasure. Thank you all for the insights and just walking us through the Shift browser.
Sabrina Banadyga (38:32.599)
Amazing. Thanks for having us again, Beau.
Michael (38:34.551)
Yeah, thank you so much, Beau. It’s always great to chat with you.
Beau Hamilton (38:38.006)
Of course. Thank you all for watching everyone. I’m your host, Beau Hamilton. Make sure to subscribe to stay up to date with all of our upcoming B2B software related podcasts and product demos. I will talk to you in the next one.