Social media has become an important channel for businesses to connect with their target audience in the ever-changing world of digital marketing. With more than half of the world’s population having access to the internet, it is no longer optional for businesses to onboard on social media platforms to connect and market globally. Instead, it has become a necessity. Those who are yet to embrace this path risk falling behind their competitors.
When you decide to create a social media presence for your company, you will quickly realize that managing multiple social media platforms effectively can be a daunting task. Because of the sheer number of social media platforms, you must be well-equipped to consistently show up for your target audience, stay on top of every marketing trend, and post to these numerous social networks. This is where Postly, the AI-powered social media scheduler comes into play.
We have listed below some of the key points that make Postly stand out among a plethora of other social media marketing platforms.
Write Once Publish Everywhere With Postly
One-Click publishing is a feature that is special and unique to Postly. It allows users to post on multiple social media platforms with the same content and a single click. By linking accounts from Facebook, LinkedIn, Instagram, Twitter, Pinterest, TikTok, YouTube, Google My Business, WordPress, Reddit, and Telegram Groups and
Channels to a single Postly dashboard not only that but a user can post and manage all these accounts from a single dashboard.
Allowing users the option to manage as many social media platforms as they want from a central dashboard is one of the hallmarks of a great social media management tool, and this is something Postly particularly excels at.
With the option of having the majority of social media channels at your disposal, whether you need to schedule posts, engage with followers, or track analytics, Postly allows you to efficiently handle all of these tasks for all the platforms from a single dashboard. This centralized approach saves you precious time and effort by eliminating the need to switch between different tools or platforms.
Publishing A Post Using Postly
Social media users want to interact with brands on a personal level and be treated as valued individuals. But then, how do you create personalized social media experiences at scale? This is the key question Postly has set out to answer.
The Content Planner
The content planner adds an interesting visual dynamic to the way you manage your social media posts by allowing you to schedule Posts to any date and time you want by simply clicking on your desired date. The Calendar View allows for proper visualization of your content schedules as well as managing your future content plans.
Publishing Recurring Posts Using Postly
What exactly are recurring posts?
Recurring posts are pieces of content that are scheduled and published on a regular basis with a set frequency or pattern. Depending on the content goal, these posts
can be scheduled daily, weekly, monthly, or annually. Examples of posts in this category include weekly church service reminders, beginning-of-the-month discount promotions for retail stores, weekly giveaways, daily or weekly reminders in the run-up to a publicized event, etc.
Postly offers a best-in-class rescheduling tool that allows you to schedule as many recurring posts to as many social media platforms as required with the click of a button.
Quality Content Research Powered by AI
In order to boost your social media marketing and stay ahead of the competition, you need good social media management tools to do the right job of engaging your audience and promoting your brand and service. Postly fits that role perfectly. It has tapped into the emerging trend of Generative AI tools to deploy a set of quality and SEO-optimized social media content generators for your campaigns. With the aid of these tools, it offers users the ability to generate all kinds of quality content and publish faster, thereby aggressively cutting down the time and cost of content research.
Postly provides an excellent set of carefully selected AI tools to help you multiply your content creation efforts. Postly’s AI Writer, for example, is designed to help you eliminate writer’s block and give you a good foundation to generate quality marketing and sales campaigns, whether it’s finding the best ideas for your video content, finding relevant and trending hashtags, or generating precise ad copies for Facebook, Instagram, LinkedIn, Twitter, and Google ads.
Postly has leveraged the popular OpenAI models; however, it is fine-tuned and trained to meet your business needs.
AI Writer
Postly offers you one of the best social media post generators to help you create unique and engaging marketing copies with just a few clicks. This tool is poised to take care of all your content research and writing work. It is perfect for all forms of content writing, such as Ad Copy, Social Media Captions, Blogs, Product Descriptions, Titles, SEO Meta Descriptions and much more. Not just limited to that, but Postly AI Writer can also help you in rewriting old content so as to repurpose and adapt them to new campaigns and multiple platforms.
Postly’s AI writer is a useful AI assistant in your quest to save time and effort when brainstorming and creating engaging content. Users can use this tool to create product descriptions, Instagram captions, and video ideas, and the possibilities are limitless. Here are some of the reasons why Postly AI Writer can help you with your social media needs.
- Customizable Tone and Style: The tool allows users to specify the desired tone and style for their social media posts. This flexibility ensures that the generated content aligns with the brand’s voice and resonates with the target audience.
- Hashtag Recommendations: Postly AI Writer can provide suggestions for relevant hashtags to include in social media posts. Hashtags play a crucial role in increasing discoverability and engagement on platforms like Instagram and Twitter, so having AI-based automated recommendations can be helpful.
Image Maker
Postly has built a very robust Image Generator and Editor that rivals the likes of Canva and other major platforms.
The Image Generator uses AI to generate compelling and captivating images for your marketing campaigns, while the Image Editor helps you to edit and repurpose your images to fit different campaigns and platforms. You simply need to enter your AI Prompts (describing the kind of image you want to generate), and the system will generate the image right away.
Postly also has an Image Auto-Fix feature (Image Transformer) that detects faulty images per social media platform and automatically fixes them for you while you are processing your Posts. This feature comes in very handy when publishing the same content to multiple platforms at the same time. It removes the hassles of formatting the image manually to adapt to the different specifications of the platforms.
Postly also integrates with existing media libraries such as Google Drive and Pexels. With these, you can download and use the best images for your marketing campaigns seamlessly without leaving the Postly dashboard.
Post Generators
Postly understands that content creation is perhaps the most important aspect of using social media management, hence the introduction of a plethora of tools to help business owners and social media managers create SEO-optimized Posts and Blog Articles as well as visually stunning images and videos contents.
With the Post Generator tools, all that is required of you is to provide the topic or the idea. The AI Generators will guide you toward generating all the quality content you need for your campaigns.
Team Collaboration and Approval Workflow
Postly understands that scaling a venture without a team isn’t easy, and that’s why Postly allows for collaboration by enabling team members to work together on content creation and review before it goes live.
The Postly Approval feature allows you to enable approval workflows in your workspace. This feature streamlines the workflow of your social media team as well as your clients and ensures a seamless social media management process. The approval workflow is a 100% automated process that routes your draft post automatically through some team members who have designated roles for approving the posts.
All that is required is for you to set your workspace to the right approval process category – this can be done on the Workspace Settings page.
Unlimited Workspaces
As a business or an agency specializing in managing multiple social media platforms at a time, it can quickly become increasingly frustrating when you have to manage several clients’ social accounts, which often range from 4-6 social accounts per client. This task quickly becomes complicated if the tasks are not contained in separate hard-walled pages – also known as Workspaces. It is important to assign a secure, private, and dedicated Workspace per brand, product, team or client. This way, the team can draft, review and approve their social media campaigns without undue interference or data exposure to uninvited guests.
Postly’s workspace is the perfect solution to create the right privacy and quiet, thereby saving your teams from undue distractions and disruptions as well as boosting productivity and efficiency, and with each brand having its own dedicated workspace, the scope of human errors is reduced drastically.
Link Shortener
I will not end this article without mentioning this great tool. The Link Shortener tool has many applications, one of which is to reduce the number of characters our links take up in social media Posts. The character limit on Twitter is an excellent example in this case. If we posted a link without shortening it, it would most likely take up the majority of the character count, leaving no room for the actual text. You can shorten your links with the Postly Link Shortener, giving you more space for your caption. Another advantage of using a link shortener is that it makes your links more user-friendly and memorable, as a shorter link with fewer characters is far easier to remember than a longer link with five times the characters.
Analytics
Postly provides Social Media Analytics and tracking features. This allows you to monitor engagement, reach, impressions, click-through rates, and follower growth. These insights can help you evaluate the effectiveness of your content and make data-driven decisions to optimize your future content strategies. With Postly Analytics, you can view the country your followers are located in, view the devices with which they consume your content, and get a comprehensive report on every move they make while interacting with your social media posts.
Summary
In conclusion, Postly not only offers the valuable feature of One-Click publishing to multiple social media platforms, but it also stands out with its impressive integration of cutting-edge AI Content Generator tools. By harnessing the power of AI, Postly reduces the time and cost associated with content research, planning, and scheduling while providing high-quality marketing content. With these exceptional capabilities, Postly becomes an indispensable tool for businesses and influencers alike, enabling them to elevate their social media management to new heights.
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