After the pandemic, we could all enjoy some retail therapy to recover and consumers are doing just that! Needing a break from the screen, more people are returning to brick and mortar for human engagement and the experience of trying on new clothes. Due to this trend, brands are experiencing growth in wholesale channels and finding it to be a better resource for market exposure instead of competing on digital marketing platforms according to a recent article from Business of Fashion.
While wholesale is on the rise, it doesn’t come without its challenges like managing the requests of multiple accounts, protecting your margins, and creating streamlined processes to scale your sales force…but the complexity doesn’t stop there. At the end of the day, eCommerce has changed the dynamics of shopping for every consumer – instant gratification on invoice and shipping status, upfront knowledge of when items will ship, and most importantly, a custom experience that is tailored to their buying interests.
So, how can brands rise above these challenges and still be able to grow and scale their wholesale business into the empire they know it can be?
It’s simple – you invest in the leading B2B eCommerce platform that has a proven track record of scaling wholesale brands of all sizes – RepSpark.
For the past 15 years, RepSpark has helped start-ups and global manufacturers to grow their wholesale channel. No matter the size, scale, or industry, brands like L*Space, 5.11, Stance, and johnnie-O have all turned to RepSpark as their solution to grow a great brand.
While there are many competing B2B eCommerce solutions on the market, RepSpark has a distinguishing winning factor that attracts brands and maintains a 98% retention rate – they provide custom attention and unique solutions to fit every brand’s needs. While RepSpark is a software company, they are not a one-size-fits-all solution. From the discovery process with Sales to the scaling process with Professional Services, RepSpark takes the time to understand the pain points of a brand and where they want to grow. The RepSpark team listens to each brand’s position and applies years of best practices to develop customized solutions to help brands grow and succeed.
With the right selling strategy and software, the next stage of the blueprint is to have the retailer network knocking on your door. Again, RepSpark knows the importance of getting in front of the right customers is necessary for a brand’s growth. This is why in early 2022, the software company launched RepSpark Community which is now a digital marketplace for brands using RepSpark and 30,000 retailers. The network of retailers alone has served brands and produced better networking and return on investment than other traditional modes of selling. For example, an emerging golf brand called Calliope discovered RepSpark and within a month experienced 53% growth in wholesale revenue all from the Repspark Community. You can read the full Calliope case study here.
Along with the tailored solution to help brands win and an expanded retailer network, the software comes fully packaged with every tool brands would need to sell more products and collaborate with buyers effectively. From Digital Catalogs where buyers can place orders against live inventory to hosting microsites for corporate gifting and events, RepSpark provides the full suite of tools that a sales team would need to sell more products- from a one man shop to a 200 person sales team.
If you are ready to take advantage of the growing wholesale market and scale your business, then Schedule a Demo with RepSpark today. The team will listen to your goals and in turn provide a demonstration of how their technology and services can
meet your needs for today and tomorrow. If you are a retailer who would like to discover and shop for new brands on RepSpark Community, you can join for free via this link. In the meantime, request a free copy of their Complete Guide to Wholesale Planning which includes best practices to sell more products and help your retailers win.
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