Google Publisher Tags

  • My team uses the Google Publisher Tag system to render ads on our portals. Unlike other ad tags (like DART), GPT is a Javascript API for retrieving and rendering ads in friendly iframes from DFP (DoubleClick for Publishers).

    Google is promoting GPT as its future proof system and the previous DART tags are being deprecated. We are excited about SafeFrames and the benefits it offers, unfortunately GPT does not support SafeFrames at this point. Is anyone else in the same boat?

  • Chris Cole
    Chris Cole

    We are looking into both shimming ad vendors (esp rich media ad vendors) and helping rich media vendors integrate SafeFrame into their offerings, if it is present in a publisher site. For Google Publisher Tags we might consider a shimming approach. Is that something that you would adopt, should it be built?