Make the Chat Channels more like a Internet Chat room. Join certain chat channels, Just entering How are you should refer to the specific channel. /shout could be for the whole network. Message of the day etc would appear to all channels.
Make the Action window more like a MMORPG style. By that I mean add more actions to it. Make a Tournament a tab on the Action window. When clicked upon you will see Tournaments 6 man 8 man etc., and in my mind it would resemble an online poker Sit-N-Go style of joining. You can see the various people joining and also what type of tournament it is would be listed.
Make the Lecture bot talk by doing prerecorded voice overs done by the CEO himself or any friend up to the task.