Integrating the data can be vital in many fields. Try to think when two companies merge, or simply start a partnership. How can pool their information and their data? Take an example.
About twenty years ago, who bet on sport could do until the day before. This is because it takes time to collect the data and the extent of the premium. Today you can play until the time of commencement. Not only were developed other game systems that allow betting during sporting events. Imagine how the increased revenue of betting. All this was possible due to the fact that now the information can be transmitted and processed almost in real time, even if they come from different sources.