One of the missions would be to "guide" new users to the site that offers a solution to their genealogical needs.  The posts on our list lately are showing more of a mix between sophisticated, somewhat knowledgable and newbie Linux users. When I first started tinkering with Linux, I found GRAMPS by googling "Genealogy for Linux".  To this day whenever I need to go to the Gramps site, I have to google "Gramps.  I think the new site name should be simple, easy to find, and easy to remember.  "gramps-project" certainly meets these criteria.
 
Jim