The Domain Name System was the Internet's first attempt to interface the global inter-network with human beings. It mapped geographic node addresses into a human readable format. As such it worked well when data centers were fairly centralized and users relatively non-mobile.
However, now that we've had a taste of what the internet can do, the price of terabyte storage low and swarmable, and users mobile, there needs to be a new way to organize CONTENT.
Welcome to Project M, doing for the logical or content network what BGP and RIP did for the physical network. Taking the top 3-4 layers of the traditional OSI model and setting them orthogonal and independent of the physical network. In fact we should be able to mirror these protocols at the software layer.